It doesn’t matter how good your website is, if no one ever finds it. These days search engines such as Google are by far the most common way that web users will find your site. Getting a good ranking in search results is important, as more visitors can easily mean more sales.
Optimisation is the technique of finding popular search terms and successfully integrating them into the code of your website to move up the ranks of search results. There are many ways in which this can be achieved, so ThenMedia takes a multi-phase approach, giving your site the best chance of a high rank.
With your help, our optimisation experts can modify or create text about your company which is subtly targeted at carefully chosen keyword phrases. Appropriate META data can be added to pages, along with keyworded ALT tags and relevant anchor text on internal and external links.
A good search engine position is closely tied in to the number of incoming links pointing at your site. We can assist in finding related websites willing to swap links, and even contacting them on your behalf. ThenMedia will also add your link to industry related web-forums, blogs and message boards.
Reciprocal links are all well and good, but one-way links are better. ThenMedia have libraries of free category specific linking directories which don’t require a link back. If appropriate, these can be used to bolster a good ranking placement.
These days, a good article released on a blog or article directory can return hundreds of quality links from an array of sources. ThenMedia can write related articles about your area of work, submitting them to hundreds of article directories, each with a link back to your home page.
For more information about our optimisation service visit our optimisation case studies page, or download the info-pack.
© July 2010 ThenMedia, Cheshire, UK
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