For those who use Twitter, the to-the-point social networking tool, the ability to play YouTube videos, view Instagram images or listen to audio from SoundCloud from within a tweet is nothing new. Unfortunately, for developers, this feature was only available to these large-scale forces but with the introduction of Twitter Cards it is now possible for smaller developers to attach media experiences to Tweets.
ThenMedia applied to participate and our request has now been approved. This means that if anyone tweets links to our content, they will have a Twitter Card added to the Tweet that's visible to all of their followers.
From the Twitter Developer page, "Twitter cards can give you control of how your content is displayed with Tweets, drive traffic to your site and increase the number of people following your Twitter accounts through content attribution."
We have now put forward many of our clients for approval and hope for a positive response in the near future.